Category: Defining the Need

Finding and Defining Your Unmet Need

The most common reason for the commercial failure of a start-up entity is not having a compelling clinical need. What exactly is an “unmet

Q&A: Filling the Unmet Need & Your Proposed Solution

Written by Ron Blackman What patient population are you targeting? While you have already identified the market need, you may find for...

Technology in Search of an Application

This article will explore ways you can ensure that you are connecting the promising technology you are developing, to addressing viable clin

The Unmet Clinical Need

A common refrain heard by healthcare entrepreneurs is that they should focus on satisfying an “unmet clinical need,” however...